Designers per se are usually in a very weak position in regard to what they do; they don’t make the determinations, they don’t decide what is to be sold, they don’t decide on the strategy or the objectives very often. They are, to a large extent, at the end of a long process where these essential decisions have been made by others… Designers have to recognize that their role has become … a mediation between clients and an audience, where they act more like telephone lines than they do like initiators.
— Milton Glaser (Graphic Designer, 1929-)
